FESTIVAL OF LIGHTS
PROJECTION MAPPING INSTALLATIONS - 2016
FROM THE EXHIBITION @ ARS ELECTRONICA FESTIVAL 2016
To work on a project in short time isn´t that unusual, but to work out a full animation loop of 20 minutes based on a Social Media Campaign was quiet a challenge.
According to the campaign "Mobilwandel" (mobility change) of the Federal Ministry for Enviornment, Natural Reserve, Construction and Reactor Security (Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit, BMUB) I had the chance to work out a 20 minutes mapping loop based on four keyvisuals of the campaign, which was screened during the Festival of Lights at Humboldt University in Berlin to create a visual match with the print campaign and social media ads and involve this projection in a new social media trailer campaign.
The interactive robotic AV-installation SONIC DEGREES OF FREEDOM was exhibited @Ars Electronica Festival 2016. We used the KUKA IWAA robot as the centerpiece of this installation. The robots seven axis movements produce varying current-consumption. The different tensions are transferred to an analogue…
EDIT BY TOFA
Customer: Zander & Partner Event-Marketing GmbH
Client: BMUB KAMPAGNE „MOBILWANDEL“
Content: Chris Noelle
Photos: Jörg Reinauer, Chris Noelle