FESTIVAL OF LIGHTS

PROJECTION MAPPING INSTALLATIONS - 2016

GALLERY

FROM THE EXHIBITION @ ARS ELECTRONICA FESTIVAL 2016

To work on a project in short time isn´t that unusual, but to work out a full animation loop of 20 minutes based on a Social Media Campaign was quiet a challenge.

 

According to the campaign "Mobilwandel" (mobility change) of the Federal Ministry for Enviornment, Natural Reserve, Construction and Reactor Security (Bundesministerium für Umwelt, Naturschutz,  Bau und Reaktorsicherheit, BMUB) I had the chance to work out a 20 minutes mapping loop based on four keyvisuals of the campaign, which was screened during the Festival of Lights at Humboldt University in Berlin to create a visual match with the print campaign and social media ads and involve this projection in a new social media trailer campaign.

The interactive robotic AV-installation SONIC DEGREES OF FREEDOM was exhibited @Ars Electronica Festival 2016. We used the KUKA IWAA robot as the centerpiece of this installation. The robots seven axis movements produce varying current-consumption. The different tensions are transferred to an analogue…

THE TRAILER

CAMPAIGN EDIT

ROUGHCUT REVIEW

EDIT BY TOFA

CREDITS

TEAM

Customer: Zander & Partner Event-Marketing GmbH

Client: BMUB KAMPAGNE „MOBILWANDEL“

Content: Chris Noelle

Photos: Jörg Reinauer, Chris Noelle

© 2019 by Christopher Noelle

HU-FOL-2016-_MG_1027-photo-by-Jörg-Reinauer