PORSCHE PANAMERA LAUNCH

LIGHTPAINTING & AV OPENING SHOW - 2016

I was invited to create the opening performance at the Porsche Panamera launch event in Berlin. A complex request to create the 3 minutes audiovisual live-show on the covered car before its release.

For more than 300 invited Porsche customers, the Porsche Panamera was "hidden" on a circle-stage behind a 360° curtain, still covered with clothing. With a double-projection, the car was mapped 360° and the night before and I had to create stunning new lightpainitngs with another Panamera, only working with reflections on the cars surface, created by graphic patterns and typography claims loaded on a customized pixelstick.

According to the new Panamera trailer, I selected wordings from the voice-over like "Mut" (brave) and "Verrückt" (crazy) and also adapted graphic patterns that looked like reflections of architecture to become the reflections on the glossy black car.

 

Working out lightpainitngs only with the reflections of the car was the first major challenge as you normally use lightpainting tools pointing towards the lens. The typo was loaded onto a customized short pixelstick with 100 LEDs and I performed for 90 minutes smooth like a Ninja, clothed completely in  black. The pictures were then used within the live mapping-projection at the launch night.

The soundtrack was based on a massive research of Porsche-Motor-Tuning clips, sounds that appeared within the 3 minutes show-track which was a futuristic eclectronic/ drum n bass tune created with Ableton to underline the live-mapping projection.

GALLERY

RESULTS FROM THE LP SHOOTING

The interactive robotic AV-installation SONIC DEGREES OF FREEDOM was exhibited @Ars Electronica Festival 2016. We used the KUKA IWAA robot as the centerpiece of this installation. The robots seven axis movements produce varying current-consumption. The different tensions are transferred to an analogue…

CREDITS

TEAM

Customer: Schroeder & Schoembs

Client: Porsche Berlin

Idea & Realization: Chris Noelle

Tech solutions: Nikkus Veranstaltungstechnik

© 2019 by Christopher Noelle

Panamera-008-by-Tofa