FOL 2016

To work on a project in short time isn´t that unusual, but to work out a full animation loop of 20 minutes based on a Social Media Campaign was quiet a challenge.

According to the campaign "Mobilwandel" (mobility change) of the Federal Ministry for Enviornment, Natural Reserve, Construction and Reactor Security (Bundesministerium für Umwelt, Naturschutz,  Bau und Reaktorsicherheit, BMUB) I had the chance to work out a 20 minutes mapping loop based on four keyvisuals of the campaign, which was screened during the Festival of Lights at Humboldt University in Berlin to create a visual match with the print campaign and social media ads and involve this projection in a new social media trailer campaign.